Developing a Coaching Culture Addresses Today’s Challenges
Developing a coaching culture begins with determining how it will drive and support your business strategy. Once established, a coaching culture builds learning agility at all levels, giving organisations the necessary resiliency to face challenges that come along.
A coaching culture maximises a leader’s time by using just-in-time learning to focus on the individual’s needs. Leadership development doesn’t just take place in the classroom, but in the workplace—every day.
Research shows improvement in well-being, resilience and self-management. Resilience in organisations denotes system agility and robustness, essential to survival and thriving in increasingly challenging contexts. The result is increased employee engagement, job satisfaction, teamwork, trust, transparency and a stronger leadership pipeline.
of organisations with a strong coaching culture say that coaching has helped them achieve their strategic objectives.
Source: International Coaching Federation (ICF) 2023 Research Study on Coaching Culture.
Stand Out Amongst Your Competition and Create an Internal Coaching Culture to Develop Your Future Leaders
Many of the functions of external coaches will be taken over by internal coaches once your organisation builds internal capacity. By training internal leaders to coach, you create a more scalable, sustainable and robust approach to driving change. Because they understand the organisation’s culture, landscape and interests, internal coaches significantly increase retention, engagement, productivity and performance.
The selection process includes identifying early adopters and influencers who will serve as strong ambassadors for the coaching program. When leaders from many levels and many departments become internal coaches, they enhance the credibility and sustainability of the program.
Research shows that internal coaches do as good a job as external coaches and in many cases a better job, when they receive high quality coach training. The only area where this is sometimes not the case is with the senior executive team. When it comes to sensitive issues, senior leaders often prefer working with external coaches.
Many organisations find they can save 70% of coaching costs by developing internal coaches
It takes time upfront to develop internal coaches and the benefits are long term. Developing a coaching culture is a cost-effective way to attract, develop and retain top talent.
For example, when a leader on the verge of derailment works with an external coach, the likelihood of leaving the organisation increases. The opposite is true when working with an internal coach, where retention increases. One study shows that not only are those who get coaching more likely to stay with the organisation, but their direct reports are 30% less likely to leave.
When organisations make coaching a key part of their talent management strategy and overall corporate culture, they show their current employees and job candidates alike that they are committed to the ongoing training and development of their staff.
Not only will such a coaching culture help to retain top employees and help prepare high-potentials for leadership positions, but it will also position the company as an employer of choice and enhance its ability to attract qualified, right-fit talent.
Developing coaching skills in the workplace has become increasingly decisive because of our leadership styles:
A command and control leadership approach are authoritarian in nature. Neuroscience has enough evidence now that it is clearly not the right approach to motivate teams.
Organisations are demanding more out of their leadership teams, to deliver more with fewer resources. Then, they wonder why individuals are not tapping into their potential strengths and talents.
Trust is a big theme in culture – a lack of thereof. Due to lack of trust, leaders are not delegating enough and trusting their teams, nor upskilling them for fear of not getting the job done.
Organisations are concentrating too much on what a ‘manager’ should deliver. They’re highly focused on KPI’s and outcomes, and not necessarily on having the right people skills. Therefore, they’re lacking in team engagement.
On the other hand, a coaching culture:
Helps people at all levels improve employee engagement
Enables, encourages and empowers team members to excel
Rewards creativity, innovation and growth
Drives organisational change and transformation
Identifies, cultivates and amplifies high potential leaders
Emphasises the importance of personal and professional development
Attracts and retains top talent with diversity and inclusion
Helps people take pride in their responsibilities
If you want your organisation to thrive, this is the time for you to take responsibility and accountability for how your leaders are showing up.
of organisations with a strong coaching culture say that coaching has helped them improve their employee engagement.
Source: International Coaching Federation (ICF) 2023 Research Study on Coaching Culture.
What is a Coaching Culture?
A coaching culture exists in an organisation when there is a ‘coaching’ approach as a point of focus in how your leadership team interacts, develops and engages with their teams to increase group and organisational performance with shared values and achieve strategic objectives.
Considering every single organisation is in constant change, a coaching culture would assist with getting team members on board with the transformation and achieving alignment with setting priority. In addition, coaching strategies can be used to build change management capabilities.
Consequently, organisations can come up with robust solutions to the challenges that each change brings. A coaching culture means supporting your team members to learn new skills, tap into their greatest potential and becoming a greater asset to any organisation through:
Regular feedback (giving, seeking and receiving)
Career progression opportunities
Higher employee engagement
Courageous conversation (and therefore improved communication)
Opportunities for growth, inspiration, innovation and creativity that will attract, retain and develop top talent
What is the Trend?
Some of the world’s largest organisations using coaching methodologies as part of their culture are increasing the retention of their leadership team. They are inspiring their teams to go the extra mile by investing in the psychological safety of their leadership team and transforming their culture as a whole.
Recently, it was reported that 80% of the Fortune 500 companies provide coaching services to multiple levels of their leadership teams. The organisations reported increased sales, increased profits, growth in market share and increased executive satisfaction when coaches are used.
By getting everyone involved in the journey, starting at the top and sharing the ambition to develop a coaching culture, the entire organisation creates a collaborative approach to build a workplace in which every team member is valued, motivated and driven to excel.
How Does an Organisation Build a Coaching Culture?
There is an increase of global organisations that are introducing a coaching culture in the workplace. As a result, they’re authentically transforming their companies. And that’s a fact. We help individuals and teams to identify, define and develop their personal and collective strengths.
We enable effective teams to deliver superior tangible results. Our approach unites mentoring and coaching where we help individuals to align their personal vision with that of the team and the organisation, and to take action that is aligned to strategic priorities and delivers results. We unite people, practices and performance by implementing new projects and supporting teams in transition.
The application of these coaching and training programs have been developed for training organisational development professionals who have an interest in cultivating and implementing an in-house coaching training program.
There are three keys to the success of these training coaching programs:
Quality Coaches and Trainers
Willing and Informed Participants
Effective Project Management, Reporting and Evaluation
We focus on all three!
What Will Be Some of The Benefits of a Coaching Culture?
What Will Be Some of The Benefits of a Coaching Culture?
The benefits of a coaching culture are to:
Generate improvements in individuals’ performance and goals
Increase openness to personal learning and development
Help identify solutions to specific work-related issues
Develop greater ownership and responsibility
Promote self-awareness and emotional intelligence
Improve specific skills and behaviours
Obtain greater clarity in roles and objectives
Correct behaviour and performance difficulties
Allow fuller use of individuals’ talents and potential
Demonstrate commitment to individuals and their personal development
Experience higher organisational performance and productivity
Obtain enhanced creativity, learning and knowledge
Primarily motivate, inspire and engage people
Facilitate the adoption of a new culture and leadership style
Improve relationships between people and departments
This type of culture is something that numerous organisations are progressively working towards and focusing on achieving.
Our team develops training and education programs to refine strategies, to cultivate new behaviours and habits and to support changes in business processes. We also deliver step-by-step training and tools proven to meet the organisational, cultural and personal needs of audiences in diverse geographic locations and operating silos.
What Are the Results?
The results of creating a coaching culture as your organisation’s mission will hold every leader accountable for coaching employees to help them master their jobs, learn new skills and go above and beyond expectations. A coaching culture’s results are:
Making leaders more responsible for developing their teams
More fun, more inspiration and a better culture to work in
An abundance of creativity, productivity and innovation
Equipped leaders with coaching skills and methodologies
Coaching tools to enhance performance reviews
Courageous leaders trusting and delegating more
Developing and growing the talents of your leadership team
Embedding reward and recognition to demonstrate ongoing commitment
One: Rise & Thrive Coaching Academy?
With a research-driven approach to unravelling the art and science of coaching, Rise & Thrive Academy stands out by providing:
Evidence-based content, with a high focus on the psychological aspects of coaching – deep-diving into scientifically researched psychology skills to create a truly meaningful connection with the client and guarantee transformation.
Strong theoretical background in terms of bibliography, with recommendations for the best books, studies, articles and scientific journals for additional studying.
Abundance of practical tools and resources that you can immediately apply to your own coaching partnerships with teams.
Straight-to-the-point, no-nonsense approach to all content, extracting the essentials for each topic covered in an easy-to-remember, logical and practical manner.
Simple history and application of major concepts from positive psychology into your coaching style.
Two: NeuroCoaching for High Performance
Latest neuroscience findings show that the mind applies a simple strategic process to tune its attention to resourceful states in quest of more effective degrees of motivation, emotions, positive attitudes and behaviours.
It is important for individuals to change in line with the rapidly changing work practices and environments. Something that is often believed by organisational leaders is that getting people to change simply requires information and the right motivation; however, knowing what needs to change must be understood for these to be effective.
NeuroCoaching for high performance is a fusion of applied neuroscience, performance psychology, neurolinguistics and coaching methodologies to build employee engagement, improve performance and influence.
NeuroCoaching is the process of supporting team members to change their thought patterns, behaviours and habits using the latest coaching methodologies.
Focusing on key interpersonal skills and proven coaching frameworks, this workshop will give your leadership team the confidence to provide meaningful feedback, guidance and encourage creativity, accountability and effective communication abilities.
Evidence-Based technology and methodology, backed by extensive research, our course is designed to unlock the limitless power of the brain and mind, to create the desired mental, emotional and physical environment to help people reach their highest potential and improve self-actualisation, self-awareness and growth. Explore the 'aha' moments with this three-day workshop that can access a wider and largely untapped talent pool of insights and real wisdom.